Resources for organizers

Skaters mobilizing the world to end the climate crisis. 

• Ordinary people do not typically see themselves as having any real power to impact the climate crisis. Most people see global warming as too complex, too big, something “out there” for governments or institutions to deal with and resolve, something we can get to later, all of which leaves people in a trance of hope, denial, best efforts, gestures and business as usual. 
• To wake people from that trance is the job of 2030 or Bust; to bring the reality of ending the crisis to the world, and with it, the power for people everywhere to step up and take action that makes the critical difference.  
• We are not on track to ending the crisis in time, and this decade is our window of opportunity to radically reverse our emissions trend if we are to get on track. 
• 2030 OR BUST has developed the science, strategies and tools that put the power in the hands of ordinary people.  
• 2024 is the year of the skater, and we’re out to have 1 million skaters join World On Wheels this year. Our big launch for this is WOW Weekend. During WOW Weekend, we want to have 10,000 skaters join World On Wheels and 10,000 skaters downloading the 2030 GAME app and starting to take action. 
• There will be a prize for the city with the most 2030 GAME app downloads and a prize for the city with the most WOW sign-ups. 
• To find out about 2030 or Bust, click here.
• Share your videos on social media by using the hashtag – #worldonwheels2024 
• Please use “We Rolling!” when possible.  
• When you make your videos, please include skaters saying what they’re committed to in the matter of global warming, anything they see about its impact in their part of the world, and the direct actions they’re taking.